Initially the brain child of two Stanford MBA friends, Product Madness was established mid-2007 as a response to the exciting eco-system that Facebook was offering. Our vision: To become a Social Casino Leader both on the Social Networks and in the Mobile Space.
We have poured our heart and soul out to achieve this since it became our primary focus in mid 2009. We have published over 10 titles in the Casino space, and try to bring exciting and engaging content to our users. All of it is powered by best in class internal proprietary technology.
Since we created Product Madness over 100 million users have installed one of our applications, and over a million and a half unique users engage with one of our products every single month. That is more than the entire population of Estonia :)
The keys to creating successful social casino applications lie in delivering a great user experience, properly integrating social interactions into the application dynamics, tuning the use of viral channels, optimizing the monetization opportunities and discovering the key demographics of your audience. Product Madness realized that delivering great user experience is the result of listening to the actual players, measuring and observing their game dynamics and modifying the game accordingly. Virality in social networks is a combination of science, psychology and art. In order to maintain success over time this "art" must be paired with strong analytical and scientific support. As for monetization, quickly zoning in on the appropriate demographics through hyper targeted media buying and providing those users with the correct payment channels can make or break the life of a game. Product Madness has achieved these goals through a combination of advanced back-end analytics and re-engagement technologies and a diverse multicultural, multi-disciplinary team of "A" players.
We hope you enjoy our games.
The Product Madness Team