Into The Madness

At Casual Connect Tel Aviv, Product Madness UA Director Patrick Witham provided insights on how the Top-15 social casino company tackles user acquisition. “At Product Madness, we think of user [...]

For the 2nd year running Product Madness was awarded the prestigious ‘Social Operator’ of the year award 2016 at the eGaming Review Awards in London.   Its always great to be recognised by our [...]

The two biggest challenges mobile marketers face are deciding what ad networks to work with, and making sure these networks are driving quality installs. Identifying and avoiding fraudulent [...]

Today Heart of Vegas turns 3… Product Madness’ flagship app Heart of Vegas engages and entertains millions of players around the world.   Today, Heart of Vegas is the #7 top-grossing game [...]

Last night at the W Hotel in San Fransisco, Product Madness won the EGR North American Award for Acquisition Strategy of the Year 2016.  We were up against stiff competition with Akamon [...]

Product Madness recently attended F8 – Facebook’s annual global developer conference held at Fort Mason in San Francisco. Mark Beck, our very own VP of Finance & User Acquisition [...]

Golden Peach just launched on Heart of Vegas web!  It is the first of our games in Heart of Vegas with standalone progressives and is triggered by winning 5 symbols in a row! The work [...]

The Product Madness London and San Francisco teams came together last week to battle it out with a Song Slam session at The Blues Kitchen in Brixton! Split up into teams, we wrote completely [...]

Wild Lepre’coins is now live on Heart of Vegas across all platforms!!

Crusader’s Heart just charged into Heart of Vegas launching simultaneously on Facebook and mobile!  Crusader’s Heart is particularly unique in its design as the left and right reels are [...]

Emerald Empire Slots, released in February, is our brand new application that utilises Gimmie Games content and fantastic art design. Gimmie Games is an experienced all-star studio operator [...]

Welcome 5 Dragons Deluxe!  Our newest game is live in the Heart of Vegas High Roller Room and it’s unlocked for everyone to play across all platforms! Try it! http://hov.rocks/great

Patrick Witham, our Senior UA Mobile Manager recently flew over from the Product Madness San Francisco office to speak on a UA focused panel at the MGF ‘mobile first’ London forum. He discussed [...]

The excitement builds as ICE Totally Gaming 2016 draws close offering another chance for our parent company, Aristocrat to puff out its chest and flaunt its feathers following 12 months of [...]

In our mission to continue to delight our social casino players all around the world,  5 Dragons, one of Aristocrats most popular Asian-themed land based game is now available to play and [...]

A huge warm welcome to Patrick Ramsey (aka Pat) to the Madness as our new Chief Digital Officer.  Pat joins Product Madness following a 6 year stint as CEO of Multimedia Games Ltd and previous to [...]

Lior Shiff and Jose Brotons, Founders of Product Madness, have left the company after an incredible eight years leading the business. They began as a Wolfpack of two back, in 2007 when they [...]

And so, it’s that time of year again beginning as it always does with an excitable email from the party organiser about the CHRISTMAS PARTY…. ‘DRINKIES / NIBBLES / FUN,’ says the [...]

Last week Col Rodgers joined the Madness team as Head of Development with an impressive 19 years of experience leading and driving development across multiple global gaming organisations.  His [...]

Product Madness was recently awarded the prestigious ‘Social Operator’ of the year award at the eGaming Review Awards held at The Artillery Garden at the HAC in London.  We faced [...]

Product Madness enjoyed taking part (with a platinum stand) in one of the biggest gaming gatherings in the world last week in Israel. The Casual Games Association brought to Tel Aviv the [...]