The two biggest challenges mobile marketers face are deciding what ad networks to work with, and making sure these networks are driving quality installs. Identifying and avoiding fraudulent installs can be very challenging.
Using AppsFlyer’s detailed attribution insights, Product Madness is able to perform multidimensional analysis to identify fraud and improve their campaigns in real time. To put it simply, AppsFlyer helps Product Madness identify which ad networks are performing best, so they know where they should invest their money.
Check out this You Tube video showcasing our very own Product Madness team discussing the benefits: https://www.youtube.com/watch?v=bEoLCvJfHTo