SAME MADNESS, NEW LOOK: WELCOME TO THE VORTEX, OUR NEW BRAND IDENTITY

Posted Jan 25, 2023
In News

We decided it was time to freshen up our image and create a new look Product Madness more fitting for who we are today. New visuals and a whole new website - injecting  fun, energy and personality into the brand. We hope you like it. 

The new branding centres around The Vortex - a powerful force coming together to create a mass of energy. We feel this represents us as a whole. A multicultural force which combines to create an unstoppable energy designed to create impact and make a difference. The Vortex is made up of 5 distinct and equal parts which represent our cultural principles. 

  1. People First 
  2. Mad For More
  3. Champion Together 
  4. Globally Inclusive 
  5. Customer Focused 

And that’s how we ended up with such a snazzy new look, kudos to our in-house designers for the amazing glow up!

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