About Us

This is our history

Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates who possessed an innate love of gaming. Initially, the entrepreneurs developed casual games for Facebook and mobile, before having a ‘light-bulb moment’ in 2009 and refocusing their efforts with laser-guided precision on the exploding social casino genre. They have been bringing world-class social slots to real slots fans ever since.

What followed was extraordinary growth, and it didn’t take long for Product Madness – now a mover and shaker in social casino circles – to catch the eye of Aristocrat Technologies Inc., one of the world’s largest manufacturers and designers of casino slot machines. 

So, in 2012, Aristocrat acquired the Madness, bringing together groundbreaking, land-based slots content with some of the greatest social slots gaming anywhere on the web. Both companies haven’t looked back ever since!

By leveraging Aristocrat’s much-loved and successful brands, Product Madness’ flagship and most popular title, Heart of Vegas, has beguiled and entertained virtual currency players since launching in 2013. Indeed, Heart of Vegas is a top-grossing game on Facebook’s charts and continues to capture mobile markets around the globe – including reigning as the #1 top-grossing social casino iOS app in Australia.

Our Parent Company

ARC Logo BLUE

With over 60 years’ experience and over 2,200 staff globally, Aristocrat has built a reputation as a premium supplier of ground-breaking technologies and services to the international gaming industry.

Aristocrat is known for outstanding product performance in more than 200 jurisdictions around the world. Their diverse portfolio extends from electronic gaming machines (EGMs) and interactive video terminal systems through to online content distribution in regulated markets and complete gaming solutions for their customers.

Aristocrat’s core values of integrity and respect for the individual and the communities within which they operate underpin their stakeholder relationships. As a global business, they are committed to working in partnership with industry, governments and regulators to ensure they meet all of their responsibilities, be they commercial, regulatory, social or environmental.

Aristocrat’s purpose is simple – to create the world’s greatest gaming experience, every day.

Our Locations

Product Madness has come a long way since 2007 – evolving into an international games company with offices in London, San Francisco, Vegas, Austin and Minsk.

This is where the head office Madness happens:  

London, UK
London, UK

6th Floor, One Euston Square,
40 Melton Street, London, NW1 2FD

San Francisco, USA
San Francisco, USA

30 Maiden Lane
San Francisco, CA 94108

Awards

Our hard work and commitment to creating the most fun, unique and engaging games hasn’t gone unnoticed by the people who hand out awards. In fact, we’ve unlocked a plethora of coveted social casino gaming achievements.

EGR Operator
Innovation Awards

Innovation in Social Casino
Highly Commended Certificate
2013

EGR Operator Marketing
and Innovations Awards

Innovation in
Social Casino

2014

EGR Operator Marketing
and Innovation Awards

Innovation in Social Casino
Highly Commended Certificate
2015

EGR Operator
Awards

Social Operator
Won
2015

EGR North America
Awards

Social Slots Operator
Won
2015

EGR North America
Awards

Acquisition Strategy
Won
2016

EGR Operator
Innovation Awards

Innovation in Social Casino
Highly Commended Certificate
2013

EGR Operator Marketing
and Innovation Awards

Innovation in Social Casino
Highly Commended Certificate
2015

EGR Operator Marketing
and Innovations Awards

Innovation in
Social Casino

2014

EGR North America
Awards

Social Slots Operator
Won
2015