6 Tips to Attract Investors for Your Startup: Unlocking the Secrets of Mobile Gaming Fundraising

Kicking off a funding round can feel like the first time you play a new game… overwhelming and full of endless secrets to uncover. 
Here at Product Madness, we’re keen to share our expertise, so here are some tips to help you raise funds for your mobile gaming start-up. 

1. Pitch perfect: First impressions certainly count. Your pitch embodies your vision, the opportunity in the market, the strengths of your team and your game’s unique selling points. Make sure you create a strong pitch which accurately communicates these. Your deck should be visually appealing and the information easy to digest. 

2. Show your worth: Already got active users? Hundreds of downloads? Prove it. Investors are looking for a return from funding your mobile game startup, showing that you have already gained traction or revenue will attract potential investors. These numbers prove you have an engaged audience and a gap in the market for your game to be successful. 

3. The dream team: Investors want to see who they’re trusting with their money. Highlight the track success record of your team, their relevant experience in the gaming industry, their passion and creativity and their ability to execute tasks. 

4. Stand out from the crowd: What makes your game different from the others? The mobile game market is becoming more and more saturated, so it’s super important to show what sets your game apart from the crowd. Maybe it’s the gameplay mechanics, mashing together two successful genres, the intricate graphics or the alluring storytelling. Whatever your unique selling point might be, make sure to highlight it to investors. 

5. Keep investors in mind: Firstly, think carefully about which investors you choose to approach and try to adopt the investor’s perspective. When creating your pitch deck and approaching investors, keep their thought processes in mind. For example, think about the stage of investment, size and return expectations. This will allow you to tailor your pitch to their needs and increase your chance of securing funding for your mobile game startup. 

6. Learn from the industry: Consider forming partnerships or strategic alliances to scale your mobile gaming fundraising to the next level. Expertise and resources such as the Madness Ventures programme could provide valuable industry insights, advice on how to navigate difficult situations which could arise throughout the funding process, and speed up your investment round.

Navigating mobile game fundraising can often be a ‘Madness’ -  but hopefully sharing what we have learnt can help you attract investors! 

(PSST while you’re here - looking to turn your innovative gaming idea into a reality? Join Product Madness' incubator programme, Madness Ventures. With expert mentorship, funding, and resources, you'll receive the support you need to take your gaming concept to the next level. Don't miss out on this opportunity to bring your gaming vision to life - apply to Madness Ventures today.)